The images will inspire. The stories will amaze. The teaching will enlighten. With keynote presenters
Michel Tcherevkoff and David Todd McCarty, ArtC Photo SJ 2013 is the photography event you can’t afford to miss. Discover secrets of commercial photography success. Learn new techniques in composition, lighting, editing and more. And network with the best and brightest – photographers of all levels from all over the region. Don’t miss this opportunity!

Conceptual photographer Michel Tcherevkoff has built a 40-year career with a maverick’s style and an artist’s eye. With talent, humor, and an endless fascination with how things work, his images describe the world as he sees it. Bringing his unique point of view to many important clients, Tcherevkoff once created a couture dress from toothbrushes,devised a massive “sensorium” where visitors experienced fragrance visually and morphed a salad spinner into an amusement park ride. Based in New York City Tcherevkoff is the advertising industry’s go-to shooter for “reality with a twist,” crafting images beyond what merely exists in the real world.

Photography and design have inspired David Todd McCarty all his life. A photographer since junior high, McCarty is also a writer, cinematographer and director, agency creative director and magazine publisher who now calls South Jersey home. Completely self-taught, he learned his craft in 35mm film and made the jump to digital in 1993. His passion for creating arresting imagery has grown into a unique style, focused mainly on portraiture. McCarty says he likes to make everyday people look like gods, and gods look more like everyday people. For celebrities, athletes, fashion models, CEOs and the person on the street, his approach is the same. To his eye, they're all rock stars.

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